publishes the second edition of its corporate social media barometer. The study highlights the emergence of several trends including the expansion of video social networks (Snapchat, Facebook Live, Periscope) or social selling with LinkedIn. Others like Viadeo or Google+ are just shadows of themselves. Although Twitter has dropped, it remains one of the essentiaRajput Status vediostatus.com Hindi | Royal Rajput Status | Rajputana Status In English | Rajput Attitude Status | Rajput Love Status | Rajput Shayaril tools in business. This year, 87% of marketers surveyed use social media in business: the winning trio is the same as in 2015 but with a different order: Facebook goes from 3rd to first, Twitter remains in second place and LinkedIn is in third place . Then come YouTube, Google+ and Viadeo. Wikipedia and Skype continue their downfall. Facebook is used more often in companies with fewer than 100 employees when Twitter is number 1 in those with more than 100 employees. In very large companies (more than 1000 employees), LinkedIn has the most success. On the other hand, these last snobbent Pinterest or Instagram. For what uses? If LinkedIn is used in a professional and personal way, Instagram, Facebook Messenger or WhatsApp are not the same. “We can not compare the incomparable. The B2B and B2C sectors have different issues and therefore a different use of social media. The corporate culture plays an important role as well, ” says Jean-Sébastien Clement (Air Liquide, Head of Digital Communications). The use of CSR 40% of participants state that there is a corporate social network in their society. Sharepoint leads CSR in companies with more than 1,000 employees followed by Yammer. In mid-sized companies, Workplace has the most success, and Slack is the favorite. The impact of social networks for the company At the top of the participants’ response was “strengthening the customer relationship” and “generating new opportunities”. The arrival of social media is an important change for Johanna Deschamps (Pitney Bowes Software SAS) Rajput Status vediostatus.com Hindi | Royal Rajput Status | Rajputana Status In English | Rajput Attitude Status | Rajput Love Status | Rajput Shayaribecause they allow “greater ease of communication, since there are no longer the same barriers to entry to communicate for businesses (budget, implementation time and reaction) “. In terms of communication “social media allow the audience to take control of the message, the content, which was not the case before,” adds Catherine Thomas-Etienne of Nova Veolia. Towards which improvements? Companies are struggling to get social media back into their strategy. The strategic approach deficit is perceived as a real challenge. Designing a corporate social media strategy ranks first among the challenges cited by respondents, and 20% see it as a challenge to coordinate social media strategies across business lines.
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